Why you should innovate

Although it’s difficult to find the exact source of the original quote, in the business world there is a phrase “innovate or die.” That phrase exists for a reason. Avoiding obsolescence is just one of the reasons you need to take innovation seriously. Here are some others:

  • Innovation helps you stay ahead of the curve.

  • Innovativeness is a positive brand trait.

  • Innovation can insure that your company remains relevant.

  • Innovation is key to being able to adapt to the rapidly changing business world.

  • Having an innovative company culture makes it easier to attract top employees.

  • Having an innovative company culture makes for a more fun and stimulating work environment.

  • Innovation can help you grab new market share.