Although it’s difficult to find the exact source of the original quote, in the business world there is a phrase “innovate or die.” That phrase exists for a reason. Avoiding obsolescence is just one of the reasons you need to take innovation seriously. Here are some others:
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Innovation helps you stay ahead of the curve.
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Innovativeness is a positive brand trait.
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Innovation can insure that your company remains relevant.
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Innovation is key to being able to adapt to the rapidly changing business world.
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Having an innovative company culture makes it easier to attract top employees.
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Having an innovative company culture makes for a more fun and stimulating work environment.
- Innovation can help you grab new market share.