What is creativity?

To be creative means to be a discoverer, being able to see the world around you differently than the rest. It means to be able to think of new ways in which to achieve your objectives and new ways of solving problems. However, it also means to see those ideas through, adapting as you go.

Creativity is considered a highly valuable personality trait, both in society and in the workplace. An Adobe study in 2012 showed that 80% of people felt that creativity was very important in order to achieve economic growth, while two thirds believed it was important to society. Unfortunately, as the same study showed, few people reach their maximum potential creativity, only 25% of the people interviewed.

Unfortunately, many feel that creativity is something you’re either born with, or you can’t get, making them feel less confident in their possibility to become creative. However, there are many studies who have documented that outstanding performance in areas which require creativity, such as arts or sciences, is not a matter of having innate abilities, but rather of being encouraged, taking advantage of opportunities, motivation, and a great deal of practice.

Creativity can be developed, as long as you are willing to put time and effort into it. George Land’s study showed that all people are born creative, but learn not to be as they grow up. This is why you need to be aware of your potential, and strive to become creative once again.

In order to learn to be creative, you need first of all knowledge. Once you’ve become an expert in a certain problem, you can learn how to synthesis that information and how to explore and experiment with new ideas. The more you will practice, the more your brain will become set on thinking creatively, and the easier the whole process will become.