If you still wonder if this was a good year for Google or doubt that Coca-Cola has remained the undisputable king among international brands after a 13-year leading position, we offer below a eloquent list to quench your rating thirst for the best global brands of 2013 (courtesy of Interbrand.com).
1. Apple: Technology (Change in Brand Value: +28% – Brand value: 98,316 $m)
Back in 2012 Apple reached a financial peak and was crowned as the most valuable company ever. Conforming to the natural laws of ups and downs Apple didn’t peak again financially, but the brand’s popularity doesn’t seem one bit threatened. The company has become synonymous for technological revolution as it managed to irreversibly influence the way we work, play, and communicate and fusion on the computers landscape in an unprecedentedly way the aesthetic with the functional.
2. Google: Technology (Change in Brand Value: +34% – Brand value: 93,291 $m)
It’s impossible to use the Internet even to the smallest extent and not be familiar with the name Google. Since its early days as a search engine the company has come a long way and is now undoubtedly seen as a well-established leader of this technology era. The simple fact that the company accounts for about one-third of all online advertising spending pretty much settles the score.
3. Coca-Cola: Beverages (Change in Brand Value: +2% – Brand value: 79,213 $m)
Any champion needs a rest and Coca-Cola is definitely a champion, and one extremely hard to beat. Being at the top of the brands chart for over a decade, the company has shown incredible resourcefulness always surprising us with its capacity to reinvent itself, its 127-year history, almost making one believe it’s been around since…ALWAYS!
4. IBM: Business Services (Change in Brand Value: +4% – Brand value: 78,808 $m)
Throughout 2013 IBM has made some crucial decisions that enabled it to pursue its appetite for innovation. Earlier this week the company announced it decided to acquire high-speed data-transferring company Aspera. While the revenue didn’t peak this year, IBM still scored record earnings per share, margins, and cash flow through 2012 and into early 2013, according to Interbrand, accounting for the most US patents for the 20th year in a row.
5. Microsoft: Technology (Change in Brand Value: +3% – Brand value: 59,546 $m)
Microsoft was determined not to seem falling short of ground-breaking ideas among competitors in 2013 and its efforts in streamlining and integrating its broad portfolio climaxed with its July announcement of “One Microsoft” – corporate restructuring based on a holistic brand strategy across product lines. The aspect was well emphasized by Steve Ballmer, chief executive officer at Microsoft in an interview back in October: “Our devices and services transformation is progressing and we are launching a wide range of compelling products and experiences this fall for both business and consumers.”