The end of pure profit-machines

If I asked you what the bottom line in any business should be – what represents the cornerstone and standard measure of success in traditional business theory – I’m sure that you would quickly and assuredly answer: “Profit!”

Traditional business models take profit to be the ultimate goal of any business plan. The standard methods purported to be most effective in generating profit are reducing costs, increasing prices, and maximizing productivity. Unfortunately, this model can be extremely damaging to businesses in the modern corporate landscape. (more…)

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