Driving change isn’t always easy. Having an innovative new product does not guarantee instant success. Sometimes the introduction of a revolutionary product means the demise of an existing industry. As you can imagine, the established companies within this industry are likely to put up quite a fight against your product reaching the shelves; your success will render the products or services they offer obsolete.
From Steve Jobs I have learned that as a leader, you need to believe in your product and to be aware of the impact it will have on society, other industries, and the world as a whole. If your innovative design could have a beneficial effect on people’s lives, society, or the environment, then you must show determination and tenacity in overcoming any challenges to its acceptance. Many of the most life changing products and greatest technological breakthroughs would never have been possible without the belief of the leaders of the companies responsible for them. There are often many failed attempts before a product is successfully launched on the market. Innovation doesn’t necessarily mean complete originality; often the most successful innovations spring from improving on the ideas of others or succeeding where others have failed.