New Book: Strategic Planning Explained (MBA Fundamentals)

A strategic plan is a document created specifically for an organization, which clearly states the organization’s core values, mission statement and objectives. It covers the available resources such as staff, supplies and technology, and it states how these are to be used for the advancement of the overall business. It is a valuable tool that can be used to measure progress at any stage and to determine when all the objectives have been met. Strategic planning is the process used to create a strategic plan.

This book contains: 

Who uses a strategic plan?
What are the key elements or features of a strategic plan?
Why use a strategic plan? What are the benefits?
When to use strategic planning?
How to use a strategic plan effectively?
What are the potential problems?

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