More Than Coffee: The Secrets of Starbucks’ Success (Starbucks Case Study)

Business Hacker Creativity & Innovation, Entrepreneurship, Leadership & Management, Strategy

In 1971, a small coffee bean seller in Seattle began a caffeinated journey towards this elite echelon that would eventually make them one of the most respected and successful brands in the world. This books explains how Starbucks made it from Corner Café to Coffee Kingpin with 23.000 locations around the globe.

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