It’s not enough to be a highly creative person in a high performing creative department. You need to also have the skills needed to ‘sell’ your work. This is why we feel the following tips will help you take more satisfaction and pride in your work:
1. Influence the client’s decision
When you’re going into a creative presentation meeting, your team will have a number of ideas they really loved, and one or two ideas that are nothing special but they want to have around in case the client doesn’t like the first ones. Unfortunately, things won’t go as planned. Most people have an innate resistance to change and taking risks, and for that reason they will tend to choose the safer ideas, those ideas that cost less to implement and most of the times aren’t too innovative. That’s why those ‘safe’ ideas shouldn’t even be put on the table in the first place. Keep them for a second meeting if they aren’t impressed with any of the ideas your team really liked. But give your ideas a chance.
2. Be and look professional
For this to happen, you need to know the layout of the room, the audience, and what you’re going to say – really well. If the room is not familiar to you, ask for photos so you know what you need in order to set up for the presentation. You might know the client CEO, or you might not. If you don’t, it’s a good idea to meet him or her and find out a bit about his vision on the company and campaign. This can be done during the brainstorming stage. Before the presentation, rehearse your speech. Do it in front of a mirror, a camera, or in front of your colleagues, and accept and expect feedback.
3. Be persuasive
If you feel your ideas deserve it, fight for them! Convince your clients why your idea will work. New ideas make people hesitate, because they’re not proven to work – and failure would hurt their company. However, do so in a respectful and professional manner.
Last of all, if you don’t feel prepared, if you don’t feel you have ideas worth presenting, delay. Tell the client that your team is currently looking into some ideas and that you need some extra time. He will most likely accept.