Know your customers

You need to constantly be thinking about your customers as individuals with needs, just as you did when you first started. Imagine that you were selling your product from the trunk of your car, one unit at a time. Would you be able to look your customers in the eyes and tell them that what you’re selling is worth their money? Would they believe you? How dependent is your business on manipulative marketing and sales strategies?

If you feel like you have to hoodwink your customers in order to make money, you’re doing something wrong. While it may work for the time being, this strategy will become a liability when markets change or when your competition identifies an opportunity vacuum. Always ensure that the value of what you sell is truly worth its price and you will be well situated for any challenges that come your way.

Can Akdeniz

Can Akdeniz is the author of seven books and founder of Business Hacker, a popular business blog. His books such as Go Nuts, Cool Boss, Happy Company and MBA 2.0 have changed how people think about business, productivity and work.