Hypertargetting in advertising

Advertising is one area in which the changes happening will be so vast as to seem almost scary. A crop of innovative advertising startups are developing techniques and technologies to find and subdivide demographics to practically sub-molecular levels of specificity. To properly take advantage of this new wealth and breadth of customer data, business owners will have to become more niche-oriented, with more varied and data-informed product lines. It will take a lot of very individualized advertising to maintain and grow loyalty as more companies offer more finely grained services. Keeping this cost-effective and managing the strategic shifts it requires will be very challenging.

These are just a few of the ways that businesses will have to adapt to coming changes spurred by new technology. To stay competitive will increasingly require a near-prophetic ability to monitor and predict shifts as and before they happen. Just remember to stay on top of your game and keep up to date and you’ll be able to ride the new paradigm as it slides into place.

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