In our modern age of globalization and the vast landscape of business, it is easy to overlook the impact that companies have on the communities they are a part of, and the individuals that they directly affect. However, no matter how large a company grows, or how disconnected from people a powerful industry may become, business will always rely on people to support it, and the communities where companies are based will always play a major part in the structure and function of commerce. A happy company is one that embraces its roots, as well as its branches, and fitting in with a specific demographic, community, or nation is essential to the long-term success of a business. It is important to blend in, while still standing out, if that makes sense. A successful, happy company should be a place that community members are proud of, that sells a product that they enjoy and respect above other competitors. It is important for modern business to remember the people that they ultimately serve, and to make sure that they are well taken care of, and that their happiness is a priority.
Wegmans Food Markets, a dominant grocery chain on the East coast, has managed to become a beloved aspect of many small communities, and maintains a warm, welcoming atmosphere, despite bringing in more than $6 billion in revenue each year. They offer the highest quality and widest variety of products, and also employ extremely qualified and experience workers that are passionate about food, and even train them in culinary capitals of the world to make them experts, not just butchers or shelf stockers. They employ from within their communities, and promote from within their company, building deep loyalty and making their presence in the communities they serve an irreplaceable point of pleasure. They create an experience for both their workers and customers, and their success in building a happy environment is evident by their shockingly low turnover rate and impressively high customer loyalty numbers. They have put their reputation as an affordable and exotic option at the top of their list, and their success and profitability was a secondary side effect, rather than their ultimate goal. This approach is one that many companies are beginning to pursue, one that focuses on building a strong relationship with their customers and employees first. From that foundation, expansion and innovative tactics and ideas can be tried, and will inevitably be supported.
This is just one of the many strategies that some of the most successful companies in the business world are using to get ahead. The importance of promoting happiness and loyalty throughout a company is quickly becoming a focus around the world.
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by Can Akdeniz [Best Business Books]