Once you have people in place that are capable of handling this new fast-paced style of business, you need to find a way to harness their creative potential, without suffocating them in the routine of traditional business administration. As an example, alternative offices in some of the most cutting-edge companies barely resemble the cubicle and water cooler blueprint of many office buildings in the past. They are spaces designed specifically for interaction, social engagement, and the sharing of ideas. Creative and innovative people do not function well in rigid, regimented settings. They need to be able to work within their comfort zone, before they can begin to think outside the box, and that will require more than instituting “Casual Fridays”.
This is not to say that creative individuals should be above the rules and regulations of a company or department, or be allowed complete control over their workload. Structuring a company that will remain competitive and innovative over the long-term involves a malleable system of control, responsibility, and accountability. For business administrators, employees cannot be seen as bodies to accomplish tasks, but rather as individuals gifted with certain skills that must be discovered, or pulled out of them, before they can reach their full potential. Business administrators can no longer act as guard dogs or school principals in an office setting. Instead, they must work as counsellors, collaborators, motivational speakers, and enablers for their subordinates.