How to leave a legacy for the world

Do you want to be remembered? What do you want to be remembered for?

When asked what the most important factor that business leaders are concerned with is, most people would be likely to give the answer “profit”. However, no matter what level of financial success a company achieves, it will never be remembered – never make history – just for the amount of zeros after the dollar sign in its account books.

Every company has an impact. They have an impact on society, on the environment, on people and communities, on the industry they are part of, and on other industries that may seem completely unrelated. This impact can be far-reaching and profound. It can be incredibly positive or devastatingly negative; in either case the company is likely to be remembered for a very long time, and the name of the person leading the way and making the decisions will forever be linked to whatever legacy it leaves.

Leaders of the past, heading huge corporations, such as oil companies, who have always kept profit at the forefront of their policy making, have created a legacy of greed, dishonesty, ruthlessness and destruction that they now find it hard to change. When people think of such corporate giants as Shell, they rarely think of anything positive. Sure, this company will be remembered long into the future, but corrupt and selfish profiteering will leave only bitter memories. As a leader of a successful and innovative modern company, you are in a position to set benchmarks for behaviour and change, forever, the way the world views corporations with million dollar profit margins.

Cool bosses at the helm of forward-thinking and socially responsible companies stand out amongst all others as beacons of hope – leading the way into a better future for everyone. What makes these leaders special is not how successfully they have built their company or how much money they make, but the ethical business practices they adhere to and the use they make of their profits. These leaders have a vision of a bright future and they work towards this in everything they do.

In my recent book, Cool Boss, find out:

Which cool modern leader consistently sets new standards of behaviour and achievement, unforgivingly forcing anyone he works with to meet him on his level.

Which company’s boss has vowed to donate at least 50% of his earnings to good causes and is encouraging his billionaire peers to join him in doing so.

Which company has changed the face of customer service and delivers unrivalled employee satisfaction.

How you can emulate these inspirational leaders and set benchmarks for positive behaviour that will see your company go down in the history books with a legacy as one of the greatest companies of all time.

Can Akdeniz

Can Akdeniz is the author of seven books and founder of Business Hacker, a popular business blog. His books such as Go Nuts, Cool Boss, Happy Company and MBA 2.0 have changed how people think about business, productivity and work.