If you’re trying to come up with a creative ad for your company, here are a few useful tricks you might find useful. While we don’t expect you to not have thought of some of them, understanding and listing the steps of a process can come in handy in order to reach your objectives quickly.
1. Look over previous ad campaigns; list all your brands, your company’s targets and vision. This can help you come up with good ideas, or can help you continue a successful marketing campaign.
2. Brainstorm ideas together with creative members of your team. Brainstorming means that no idea is bad, no idea needs to be improved. You just note them down as they come, so in the end you have as many ideas as possible. It’s not always a great idea to involve large groups in the brainstorming process but, if you want, you can try to involve your employees by organizing a contest – the prize can be symbolic, it doesn’t have to be costly. The important thing if you’re going to get creative ideas is to have fun. People need to enjoy themselves while brainstorming.
3. If you’re looking for creative ad ideas, you need to keep an open mind to new things. It’s pretty hard to do it at times, but you need to make the leap and take the risk if you want to surprise your target audience.
4. It might be a good idea to change the setting in which you and your team are discussing ideas. Go out for lunch, a coffee, dessert, or a walk. Something casual will make the ideas flow more freely.
Once the brainstorming phase is over, you should give it some time before deciding on the best one. Evaluating these ideas should be done by specific criteria in order to make sure that they address your company’s marketing objectives.