Kill the Normal: The Secrets of Revolutionary Designs
Designers have had a major place in the cultural progress and the innovation process over the years, a tradition that continues to this day. However, there are a number of obstacles when it comes to modern design, primarily because the pace of popular culture and design trends seem to change so rapidly. Furthermore, it can be very intimidating to call yourself a “designer”, or might even be considered pretentious in certain situations. For that reason, unless you are in a traditional “design industry”, it is easy to accept things as they are and refrain from taking too many risks or rocking the boat of the established order.
Readers that could benefit from this book come from a wide range of fields and industries, because there is always room for change and innovation, no matter what your area of specialty happens to be. If society wants to continue moving forward in regards to interesting, thought-provoking design concepts, a full picture of modern design theory is required. This book provides readers with a broad spectrum of design theories from many different fields, acting to motivate, intrigue, or even inspire new ideas in the constantly changing landscape of modern design. This can be used as a foundation for your own bold steps forward in design; it is always easy to be confident and daring when you can look back at examples from the past that may have seemed “crazy” or “outside the box” when they were first explored. It might be uncomfortable or even frightening to think of suggesting or implementing a drastic change to something in your field of study, but as this book will clearly show, timidity rarely changes the world.