This book explains the basic principles of financial management, such as what cash flow is and how it works. Later in the book you will be pleased to discover that we also focus on what you should NOT do. We want to help you avoid common mistakes made by most businessmen, old and new and we also plan on revealing the secrets of surviving in the market while you are still waiting for your business to take off and bring some substantial profit. Nobody in their right minds expects to do everything right from the start and lift up their business immediately. We all know that it can take months until you see some actual profit and during this period you must focus on advertising. This is why it’s so important to start off with a substantial capital. We shall also discuss some important tips about what to do and what not to do when business conditions get tough during an economical turndown.