Realistically, you won’t always be the first to create the next big thing in your field. It is a fact of the modern business world that creative emulation of existing ideas is an essential survival tool. Samsung has excelled at this for years, from competing against Toshiba in the early years, to circumventing patent infringement with Apple. Samsung also focuses on finding smaller innovations in its competitors’ backyards and leveraging them for its own products. It works to find cheaper and better ways of doing what its competitors are doing by creating profitable business relationships with innovation-rich organizations like the Russian Academy of Arts and Sciences. This kind of innovation should not be underestimated.