Though you may want to spend all of your time producing, you need to take the time to reflect, read and learn. This includes activities like reading this article. However, you don’t want to overdo it. Too many people spend 90% of their time absorbing information and only 10% acting or vice versa. I have found that a good ratio is 20% learning and 80% acting. You want to be in a place where you’re constantly learning and rarely overthinking. When you have an idea, seize it and test it against reality.
Ultimately, the key is engaging time management as a quantifiable problem, just as you would any other business challenge. The difference is that when it come to optimizing your time, it’s your own brain you have to manage.