The most successful companies are those that are innovative, whether that means coming up with a completely new product or service, or reinventing something in a clever or unique way. This focus on innovation is nothing new, as it has always been one of the important ingredients of industry and societal expansion, but it is now becoming the bedrock on which certain industries sit. Particularly now, in the age of the Internet, social media, and speed-of-light transmission of information and ideas, innovation is the currency of the realm. Creativity is king. The traditional ebb and flow of new ideas impacting markets and business models is now a daily maelstrom of change that businesses must be able to handle and adapt to instantly.