Why are cool leaders more successful? Can Akdeniz argues that cool leaders have a huge advantage in this century and will continue to have a leg up on the competition for years to come, because they have managed to structure their business practices and leadership style to achieve success in a fluctuating and unpredictable market.
In “Cool Boss” Can provides you with the tools and techniques you need to evolve your business strategy and leadership style for the modern global marketplace. His work contains in-depth explorations of real world examples and case studies from some of the coolest business figures of today that continue to change the world with their unique, industry-dominating styles of leadership. It will be your comprehensive guide to becoming a cool leader, just like them.
He explains why Richard Branson is considered a visionary, despite numerous failures and a reputation for taking dangerous risks? What did Steve Jobs do that made him, and the Apple Corporation, the trendsetting giants of a massive industry? How did Mark Zuckerberg change the fundamental process of social interaction with the creation of Facebook? He gives also practical advice and success stories from other leaders like James Dyson, Oprah Winfrey, Barack Obama, Bill Gates and others who have led the way into the new generation of cool leadership.