Best Business Books April 2015

Lean Project Management Explained

The concepts that form the fundamental principles of Lean were initially developed by Taiichi Ohno in the creation of the venerated Toyota Production System (TPS). Ohno employed techniques such as jidoka (intelligent automation), Just-in-Time manufacturing, Kanban (visual ordering systems), kaizen (continuous improvement), and Heijunka (production balancing) to revolutionize production in Toyota’s vehicle manufacturing plants. In his book, The Machine that Changed the World, James Womack christened the TPS a ‘Lean’ system and the term has since been used to describe any manufacturing or operating system that utilizes a similar methodology. Lean helped Toyota race ahead of GM to take the top-spot in global vehicle manufacture, and it has since laid the foundation for phenomenal success in myriad companies and organizations.

Lean is extremely versatile, as can be seen in the profound effect it has had on the success of organizations in wide-ranging sectors of business – from manufacture to government administration. This versatility does not end with the overhaul of company cultures and production systems in different industry sectors. Lean can be adapted and utilized on a much smaller scale: project management.

Mobile Marketing Explained 

Customized marketing became more realistic after big data analytics and targeted marketing tools were implemented online, but those still offered the framework of a buying profile, not necessarily that sweet spot of temporal, geographical, and behavioral marketing that is not only designed for your tastes, but also for your immediate location in the world. This sort of micro marketing was impossible for earlier generations, and is still only in its early stages across most parts of the world. As can be said of most major advancements in communication and human interaction, the rise of this targeted, highly successful marketing style was preceded by another innovation and cultural trend that enabled it to exist – mobile technology.

Game Theory for Business 

In this book you will see how successful entrepreneurs have applied game theory in their business, and why this has worked. You can use these lessons in your own business, or create variations more suited to your enterprise. The key is that you will have an insight to game theory that shows you how easily it can be applied to your business, and your life.

Keep this book on hand as a quick reference for these lessons. Read it often, and commit to memory the ones that you feel you can best use to achieve success in your enterprise and in your life. You will learn the basics of game theory, and see how successful entrepreneurs have used it to make a phenomenal success of their businesses, something that you must admit, you could definitely benefit from.

Project Management Basics Explained

 

Project Management Basics Explained outlines the role and responsibilities of a project manager, as well as considering the qualities, characteristics and skills that make a project manager great. By the end, you should have a new respect for the role and a good understanding of the fundamental skills and principles that will guide you on your way. Whether you have just been handed your first project, you are a recent graduate looking to break into the field project management, you are considering a career change, or you are a seasoned experienced professional – reviewing project management basics can be hugely beneficial.