Balancing dreams and reality in business

There’s a huge difference between innovative thinking and fantasy. Entrepreneurs need the rare ability to balance their dreams and creativity with the limitations of the market and human capability. If you can’t do this, you’re better off writing science fiction than launching a business.

This requires obsessive attention to detail. Absolutely no aspect of your business plan can be left to chance. Even if you find short-term success in marketing your product on a local level, don’t rest on your laurels assuming that expansion will just naturally happen. Always remember that the devil is in the details, and even the grandest dream can be dashed by the tiniest pitfalls.

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