Whether you are an investor following companies’ quarterly performances to evaluate stocks or whether you are simply up to news with your favourite brand, you have all the knowledge about these leaders. You discuss it on your morning coffee breaks, nights-in with friends, and even read about it on your daily commute. The curiosity unravels information, and you start embedding in your mind, but the most amazing part of this whole process is taking that information and incorporating it in our daily lives.
Every now and then, you want to succeed and overachieve on those sales quotas, you want to show the world you are a leader they should hire, you want to prove you can make the difference and be creative, and you want to believe your life is beautiful. Here are 3 ideas to borrow from the world’s most iconic brands of today and make yourself a winner:
Be Approachable. In other words, be user-friendly.
There was a time when Nokia was the leader in telecommunications. The idea behind Nokia was connecting people, and the comfort that people found in using Nokia reiterated that people preferred the connection through this stellar Finnish brand. This ideology was then picked up by Samsung. Totally overshadowing Blackberry which had been the ‘business-trendy’ phone that was considered cool and techy, Samsung beat Apple in the Global Brand Simplicity Index 2013. The brand-war has been won with this battle, as Samsung becomes the simplest smart-phone.
People like simple, they like easy to access, they like approachable. This does not mean that you start advertising yourself with too many smiles, too many conversations and a too eager to help attitude. You are demonstrating what a great individual you are, not attracting stalkers and psychopaths. Making eye contact while talking shows presence, a firm hand-shake expresses determination, an audible and clear voice (no mumbling) displays command. Employers and thought-leaders are looking for confidence, for dedication and for smart minds, minds that don’t shy away or are unclear.
Build Up Your Arsenal. Having too many skills is never a bad choice.
What do P&G, PepsiCo, Volkswagen and Johnson & Johnson have in common? They are mass producing giant parent companies with many successful brands under their umbrella. Volkswagen owns Audi, Porsche, Skoda and Seat brands. PepsiCo has the entire Frito Lays Line as well as Quaker and the fast-food restaurants group along with its beverages and others. J&J have too many brands, and P&G’s list is practically endless.
What you need to do: Deploy tactics to absorb as many skills as possible, so as to attract a larger audience. The job market today seeks individuals who know a couple handful of programming languages, are masters in financial analysis and forecasting, have had sales experience, understand pivot tables from Excel, InDesign, Illustrator and what not. Chances of rejection are visibly lessened when you try to acquire the skills, and it is good to be prepared to meet the future that we all can predict will have integrated services and functions. Diversification makes you stand out from the clutter, and helps you advance further than someone who is a specialist. You can retain your authority in one field, and gain knowledge about the others.
Know Your Consumer.
The biggest example of this is Google. Though a little intrusive at times, Google understands consumers’ needs, has built a search engine with a predictive text feature because it knows what its people like and by digging scrupulously, has unearthed the perfect way to communicate with its customers.
In your case, you have to do the same. Research, research and research. Understand the job description every time you apply, use those keywords that are in it to connect to the employers, by understanding their needs. Before any interview, carefully review the organization, understand what it has accomplished and how it reached there. Once you process that information, your next step is to understand where they want to go and how you can get them there with your abundance of talent, creativity and prowess. You want to kill your interviews and get that job, now you know how.